Webhooks

Qonversion validates user receipts with app stores and sends subscription events to your HTTP endpoints. Keep in mind events delivery time when using webhooks to manage subscriber statuses on your back-end. Webhook delivery is asynchronous and typically completes within tens of seconds, but the exact latency depends on store-side notification timing, your server’s response time, and any retries. For real-time subscription status on the client-side, use the checkEntitlements method of the Qonversion SDK.

1. Set up the webhook URL

Navigate to the Integrations section in your Qonversion account and select Webhooks.
Register your URL and Qonversion will send a request
Press the “Add new integration” or “Save” button. If the endpoint server returns a 200 response code, the integration is activated.

Sandbox webhook URL

The Webhooks integration form also exposes a separate Sandbox Webhook URL field. Production-environment events are delivered to the main URL; sandbox-environment events (environment: "sandbox") are delivered to the Sandbox URL when it is set. If you receive sandbox events but leave the Sandbox URL empty, Qonversion will fail to deliver them and they will be retried until the per-event tracking window expires.

2. Request format

Qonversion sends POST request to webhook URL every time an event occurs. The request includes an Authorization header of the form Basic <token>, where <token> is the Header Authorization-Token Value you configured in the Webhooks integration settings - it is sent as-is, not base64-encoded as in standard HTTP Basic auth. Use it to protect your server from unwanted requests.

SSL certificate

Remember, maintaining secure connections is essential for the integrity and reliability of your application’s communication.Ensure the SSL certificate used is not expired and your server’s CA bundle is up-to-date to recognize the latest root CAs.

Request Header:

Authorization: Basic {Header Authorization-Token}
Accept: application/json

Request Body:

{
    "event_name": "trial_converted",
    "user_id": "3YjIDEUDaf_5g4IdWw6zcMlLgfg_YQp2",
    "custom_user_id": "",
    "identity_id": "",
    "advertiser_id": "9FD1767D-8B48-45BD-A2F4-1C08B08E56F2",
    "time": 1600000000,
    "created_at": 1600000000,
    "product_id": "com.myapp.subs.9.99.trial",
    "revenue": {
        "value": 7.99,
        "value_usd": 9.99,
        "currency": "GBP",
        "is_proceed": 0,
        "proceeds_rate": 70
    },
    "price": {
        "value": 7.99,
        "value_usd": 9.99,
        "currency": "GBP"
    },
    "transaction": {
        "transaction_id": "500000601234560",
        "original_transaction_id": "500000601234560",
        "expires": 1600259200,
        "grace_period_expires": null,
      "transaction_date": 1600004000,
			"promo_offer_id": "appname.subscription.month.withoutTrial.promo"

    },
    "properties": {
        "_q_email": "me@qonversion.io"
    },
    "device_id": "0E66565D-4F3A-E366-B3D4-B5DDAC6BBE2E",
    "app_version": "2.1.4",
    "sdk_version": "3.1.0",
    "environment": "production",
    "platform": "iOS",
    "ip": "10.0.0.1",
    "country": "GB",
    "storefront": "GBR",
    "old_product_id": "com.myapp.subs.4.99.trial",
    "new_product_id": "com.myapp.subs.9.99.trial",
    "locale": "en_US",
    "subscription_group": "784563",
    "user_install_date": 1600000000,
    "project_name": "Sample App",
    "app_id": "com.sample.app",
    "quantity": 3,
    "subscription_renew_count": 5,
    "entitlements": [
        {
            "active": true,
            "expires": 1654215637,
            "id": "plus",
            "product": {
                "product_id": "main",
                "subscription": {
                    "current_period_type": "regular",
                    "renew_state": "will-renew"
                }
            },
            "source": "stripe",
            "started": 1652438020
        }
    ],
    "asa_attribution": {
        "org_id": 1234567890,
        "campaign_id": 1234567890,
        "adgroup_id": 1234567890,
        "keyword_id": 1234567890,
        "ad_id": 1234567890,
        "country_or_region": "DE",
        "conversion_type": "Download",
        "click_date": "2024-08-21T16:10Z",
 		   	"impression_date": "2024-08-21T16:10Z",
    		"claim_type": "Impression"
    }
}

Column	Required	Description
event_name	yes	Event name provided in the integration config. See the details on the events trackedhere
user_id	yes	Unique user identifier assigned by Qonversion
custom_user_id	yes	Unique user identifier that you can set with Qonversion SDK methods:User Identifiers
identity_id	yes	Unique user ID for the authenticated users that you can set using identify method of the Qonversion SDK
advertiser_id	yes	IDFA or AAID
time	yes	The time an app store changed a subscription status or a time Qonversion detected the change in the UNIX epoch time format in seconds. Read more about events timehere
created_at	yes	The time Qonversion generated the event
product_id	yes	App Store or Google Play Store product identifier
revenue	yes	Dictionary with transaction revenue details. Only events with value filled
price	yes	Dictionary containing the price details of the product
transaction	yes	Dictionary with store transaction IDs and expiration timestamp
properties	yes	User properties provided by SDK as a JSON object (always present; sent as `{}` when the user has no properties). Read more about user properties here.
device_id	yes	identifierForVendor or Settings Secure Android ID.
app_version	no	Application version.
sdk_version	no	Qonversion SDK version.
environment	yes	”production” or “sandbox”.
platform	yes	”iOS”, “Android”, or “Stripe”.
ip	yes	Application device IP address.
country	yes	A two-letter code representing a country, defined by theISO 3166-1 alpha-2standard, is determined on the Cloud provider’s side based on the IP address of the incoming request.
storefront	no	Apple App Store country code (ISO 3166-1 alpha-3, e.g. “CHN”, “USA”, “GBR”). Represents the storefront from which the transaction originated. Not the user’s geographic location. Only available for iOS transactions when an App Store Connect API Certificate is configured.
old_product_id	no	Previous product (for product change events).
new_product_id	no	New product (for product change events).
locale	yes	A two-letter code representing a device language based on the device locale.
subscription_group	yes	`subscription_group_identifier` for iOS or Google `base_plan_id` for Android. Empty string for Stripe events.
user_install_date	yes	Timestamp when the user last installed the application.
project_name	yes	The project name of your app from the Qonversion dashboard.
app_id	yes	Store App Id. App Store ID for iOS or Android Package Name for Android.
quantity	no	Number of consumable in-app purchases. For non-consumable items or subscriptions, it will always return 1. Only present when the event has an associated transaction.
subscription_renew_count	no	Total number of times a user’s subscription has been renewed. Only present for events that carry a renewal counter (e.g. subscription renewals).
entitlements	yes	Granted user entitlements. Always present, delivered as a JSON array (`[{...}, {...}]`) when the user has entitlements; sent as `{}` when the user has no active entitlements. Entity fields are synchronised with our public API.
asa_attribution	no	Dictionary with Apple Search Ads attribution details. Only for events for users who were attributed with the ad.

Revenue and price fields

There are 3 fields that contain transaction details:

The revenue field contains a dictionary with details depending on your integration setting Send sales as proceed.
The price field always contains a gross price that is charged to a user.
The transaction field contains params of the transaction related to the event.

Revenue

Column	Required	Description
value	yes	Value in user’s currency
value_usd	yes	Value in USD
currency	yes	Three-letter ISO currency code
is_proceed	yes	1 – if `value` and `value_usd` are net excluding app stores’ commission; 0 - if values are before deducting app stores commission;
proceeds_rate	yes	70 or 85; Proceeds rate that developer receives after deducting app stores commission.

Price

Column	Required	Description
value	yes	Value in user’s currency
value_usd	yes	Value in USD
currency	yes	Three-letter ISO currency code

Transaction

Column	Required	Description
transaction_id	yes	Transaction_id from App Store (e.g. 521456677817903) or Play Store (e.g. GPA.4563-9870-7648-87395)
original_transaction_id	yes	Transaction_id from App Store (e.g. 521456677817903) or Play Store (e.g. GPA.4563-9870-7648-87395)
expires	yes	Expire timestamp for purchase, prolong or product change events, event timestamp for refund or upgrade events.
grace_period_expires	yes	Grace period expiration timestamp. This field returns the timestamp for the grace period expiration.
transaction_date	yes	Timestamp when the transaction was made.

For the Billing Issue, Trial Canceled, Subscription Canceled, Subscription Upgraded events, the transaction_id field will be the same as for the previous related event. For the Subscription Renewed, Subscription Downgraded, Subscription Product Changed events, we’re sending a newer transaction_id.

Apple Search Ads attribution fields

You need to set up Apple Search Ads integration first, then we will send ASA attribution with all new events for only attributed users. The data in the table below can be found in the asa_attribution field.

{
  ...
  "asa_attribution": {
    "org_id": 1234567890,
    "campaign_id": 1234567890,
    "adgroup_id": 1234567890,
    "keyword_id": 1234567890,
    "ad_id": 1234567890,
    "country_or_region": "DE",
    "conversion_type": "Download",
    "click_date": "2024-08-21T16:10Z",
    "impression_date": "2024-08-21T16:10Z",
    "claim_type": "Impression"
  }
}

Column	Required	Description
org_id	yes	The identifier of the Organization or Campaign group Id that owns the campaign.
campaign_id	yes	The unique identifier for the campaign.
adgroup_id	yes	The identifier for the ad group.
keyword_id	no	The identifier for the keyword.
ad_id	yes	The identifier representing the assignment relationship between an ad object and an ad group.
country_or_region	yes	The country or region for the campaign.
conversion_type	yes	The type of conversion is either Download or Redownload.
click_date	no	The date and time when the user clicks an ad in a corresponding campaign. Available only if a user accepts App Tracking Transparency (ATT).
impression_date	no	The date and time when an ad view occurs in a corresponding Apple Search Ads campaign. Available only if a user accepts App Tracking Transparency (ATT).
claim_type	no	The type of claim is either Impression or Click.

Learn more about fileds from Apple AdSevices documentation.

Retries between Qonversion and Destination Server

Qonversion increases the delivery rate to your server with retries. Retries happen automatically if your server is not responding (returns a non-2xx status, times out, or is unreachable). This substantially improves the data delivery rate. After the initial attempt fails, Qonversion schedules up to five retries spread over roughly 24 hours, then abandons the per-event delivery job. The tracking record itself is retained for 7 days. Retries have the following schedule (delay measured from the previous attempt):

Attempt	Delay since previous	Approx. time since first attempt
1	Immediate	0
2	1 minute	~1 minute
3	5 minutes	~6 minutes
4	~3 hours 55 minutes	~4 hours
5	4 hours	~8 hours
6	16 hours	~24 hours

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API Reference Guide

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1. Set up the webhook URL

Sandbox webhook URL

2. Request format

SSL certificate

Revenue and price fields

Revenue

Price

Transaction

Apple Search Ads attribution fields

Retries between Qonversion and Destination Server

​1. Set up the webhook URL

​Sandbox webhook URL

​2. Request format

​SSL certificate

​Revenue and price fields

​Revenue

​Price

​Transaction

​Apple Search Ads attribution fields

​Retries between Qonversion and Destination Server

1. Set up the webhook URL

Sandbox webhook URL

2. Request format

SSL certificate

Revenue and price fields

Revenue

Price

Transaction

Apple Search Ads attribution fields

Retries between Qonversion and Destination Server