In-app subscription revenue analytics

Available Charts

1. Sales

Available data: revenue after refunds, refunds. All metrics are before deducting the App Stores' commission.


Sales - Mobile Analytics - Qonversion

2. Proceeds

Available data: net revenue (after refunds), refunds. All metrics are after deducting the App Stores' commission.


Proceed - Mobile Analytics - Qonversion

3. Refunds

Quickly analyze your refunds by product, country, or any other segment.


Refunds - Mobile Analytics - Qonversion

4. Subscription cancellation rate

The subscription cancellation rate is calculated as the ratio of:
→ Numerator: subscription canceled events attributed to subscription start date
→ Denominator: subscriptions started events for the selected period


Subscription cancellation rate - Mobile Analytics - Qonversion