Analytics

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Overview

To gain comprehensive insights into specific Dashboards, we recommend looking into the following guides for detailed information:

• Monitoring
• New User Overview
• New-User-to-Trial Conversion
• New-User-to-Paid Conversion
• Active Trials
• New Trials
• Trials Movement
• Trial-to-Paid Conversion
• Trial Cancellation Rate
• Active Subscriptions
• New Subscriptions
• Subscriptions Movement
• Subscriptions Cancellation Rate
• Sales
• Proceeds
• ARPU
• ARPPU
• Refunds
• Refund Rate
• MRR
• MRR Movement
• ARR
• ARR Movement
• Events
• Cohorts
• Customers
• Apple Search Ads
• Screen Analytics

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Filters and Groups

Filters enable you to narrow down charts to display data that aligns with specific attributes. This feature is handy when examining the performance of particular properties, such as a specific country, currency or app version. On the other hand, groups allow you to dissect the overall totals in Analytics charts into distinct data segments. This functionality proves valuable when comparing the performance of specific properties.

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Available attributes

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Date Range

Choose the date range or custom amount of days up to the current day you want to analyse.

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Time Scale

Select the time scale for the x-axis of the charts. Opt for a day timescale to observe data at the finest level of detail. At the same time, lower resolutions like month allow you to identify broader trends over a longer period.

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Chart View

You can choose the chart view that best suits your data analysis needs, whether you prefer line charts, bar charts or any other type of chart.

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Export CSV

To export chart data, navigate to the desired chart in the Qonversion dashboard, locate the “Export CSV” button below the chart, and click on it.

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Currency Conversion

Qonversion uses currency conversion on the date of purchase. All rates come from fixer.io - Open-Source API for current and historical foreign exchange rates published by the European Central Bank.

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Display Currency

Charts that contain monetary data display values in USD by default. You can choose a different currency to view the data in. Values are converted using exchange rates matching the date of each data point. Your currency preference is saved and persists across sessions.

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