Overview
Note that all data is stored and represented in UTC time zone.
- Monitoring
- New Users Overview
- New-User-to-Trial Conversion
- New-User-to-Paid Conversion
- Active Trials
- New Trials
- Trials Movement
- Trial-to-Paid Conversion
- Trials Cancellation Rate
- Active Subscriptions
- New Subscriptions
- Subscriptions Movement
- Subscriptions Cancellation Rate
- Sales
- Proceeds
- ARPU
- ARPPU
- Refunds
- Refund Rate
- MRR
- MRR Movement
- ARR
- ARR Movement
- Events
- Cohorts
- Customers
- Apple Search Ads
- No-Codes Analytics
Filters and Groups
Filters enable you to narrow down charts to display data that aligns with specific attributes. This feature is handy when examining the performance of particular properties, such as a specific country, currency or app version. On the other hand, groups allow you to dissect the overall totals in Analytics charts into distinct data segments. This functionality proves valuable when comparing the performance of specific properties. In the dashboard, filters are added with the Add filter control above the chart, and a group is chosen in the Group by control next to it. Most attributes work as both, but not all: the attributes available in each control depend on the chart.Available attributes
Group by additionally offers time-based segments that are not filters: User acquisition day, User acquisition month, Purchase day and Purchase month.
Date Range
Choose the date range or custom amount of days up to the current day you want to analyse.Time Scale
Select the time scale for the x-axis of the charts: Hourly, Daily, Weekly or Monthly, depending on the chart. Opt for an hourly or daily scale to observe data at the finest level of detail. At the same time, lower resolutions like month allow you to identify broader trends over a longer period.Chart View
You can choose the chart view that best suits your data analysis needs, whether you prefer line charts, bar charts or any other type of chart.Export CSV
To export chart data, navigate to the desired chart in the Qonversion dashboard and click the download icon in the header of the Chart data table below the chart — its tooltip reads “Export CSV”.Currency Conversion
Qonversion uses currency conversion on the date of purchase. All rates come from fixer.io - Open-Source API for current and historical foreign exchange rates published by the European Central Bank.Display Currency
Charts that contain monetary data display values in USD by default. You can choose a different currency in Settings → Dashboards → Currency. Values are converted using exchange rates matching the date of each data point. Your currency preference is stored in the browser, so it persists across sessions on the same device.Connect Apple Ads Monitoring