Customers

The Customers dashboard provides the data for a cohort of users acquired in the selected period. For example, if you chose Jan 1 to Jan 30 date range, you will get the metrics for the cohort of users acquired during this period based on either the subscription start date or the one-time purchase date.

Available Metrics

All metrics in this section relate to a cohort of users acquired in the selected period based on either the subscription start date or the one-time purchase date**.

1. Active Trials: The number of trials active today.

2. Canceled Trials: The number of trials cancelled today.

3. Active Subscribers: The number of subscriptions active as of today.

4. Churn Subscribers: The percentage of users that cancel a subscription.

5. Billing Retry: The number of subscribers in the billing retry state as of today.

6. Avg. Payment Count: The total number of payments divided by the number of users that converted after a free trial, started a subscription or made a one-time purchase

7. Sales: The total revenue before App Stores commission from users acquired in the selected period, including renewals, one-time payments and net refunds.

8. Average Price: The total revenue divided by the total number of payments.

Edit permissions

The "Edit permissions" button allows you to grant permissions for premium content to a particular user in your application. Click the "Edit Permissions" button to select specific permission and the date until this permission is active for this customer.