Customers

Analyze your subscriber's data

The Customers dashboard provides the data for a cohort of users acquired in the selected period. For example, if you chose the Jan 1 to Jan 30 date range, you will get the metrics for the trial cohort or paying users acquired during this period based on either the subscription start date or the one-time purchase date.

Available Metrics

2534

Customers Dashboard

NameDescription
Active TrialsThe number of trials active to date
Active SubscribersThe number of subscriptions active to date
Billing RetryThe number of subscribers in the billing retry state to date
SalesThe total revenue before App Stores commission from users acquired in the selected period, including renewals, one-time payments and net refunds
Canceled TrialsThe percentage of started trials cancelled to date
Churn SubscribersThe percentage of users that have cancelled a subscription to date
Avg. Payment CountThe total number of payments divided by the number of users that converted after a free trial started a subscription, or made a one-time purchase
Average PriceThe total revenue divided by the total number of payments

πŸ“˜

All metrics in this section relate to a cohort of trial or paying users acquired in the selected period based on either the subscription start date or the one-time purchase date