Customers
Analyze your subscriber's data
The Customers dashboard provides the data for a cohort of users acquired in the selected period. For example, if you chose the Jan 1 to Jan 30 date range, you will get the metrics for the trial cohort or paying users acquired during this period based on either the subscription start date or the one-time purchase date.
Available Metrics
Customers Dashboard
| Name | Description |
|---|---|
| Active Trials | The number of trials active to date |
| Active Subscribers | The number of subscriptions active to date |
| Billing Retry | The number of subscribers in the billing retry state to date |
| Sales | The total revenue before App Stores commission from users acquired in the selected period, including renewals, one-time payments and net refunds |
| Canceled Trials | The percentage of started trials cancelled to date |
| Churn Subscribers | The percentage of users that have cancelled a subscription to date |
| Avg. Payment Count | The total number of payments divided by the number of users that converted after a free trial started a subscription, or made a one-time purchase |
| Average Price | The total revenue divided by the total number of payments |
All metrics in this section relate to a cohort of trial or paying users acquired in the selected period based on either the subscription start date or the one-time purchase date
Updated 2 months ago
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