Cohorts

Cohort analytics allows you to see a complete picture of how your subscriptions evolve over their lifetime

In Qonversion, you can analyze your cohorts' progression using the following metrics: Revenue Retention and Subscriber Retention.

1. Net Revenue Retention

  • The first two columns show the month and the total revenue (net of refunds) from customers who converted in that month.

  • Column 0 shows the revenue (net of refunds) in the month the customer signs up.

  • Each row contains one group (cohort) of customers who started paying in a particular month. The row follows the lifespan of each cohort (from left to right), starting in the month they subscribed. The columns (1, 2, 3, etc) represent the number of consecutive renewal periods since the customers subscribed (months for a monthly subscription, weeks for a weekly subscription, etc.).

Cohorts Dashboard - Revenue RetentionCohorts Dashboard - Revenue Retention

Cohorts Dashboard - Revenue Retention

2. Subscriber Retention and ARPU

  • The first two columns show the month and the total number of customers who subscribed in that month.

  • Column 0 shows the number of users in the month the customer signs up.

  • Each row contains one group (cohort) of customers who started paying in a particular month. The row follows the lifespan of each cohort (from left to right), starting in the month they subscribed. The columns (1, 2, 3, etc) represent the number of consecutive renewal periods since the customers subscribed (months for a monthly subscription, weeks for a weekly subscription, etc.).

  • The last column shows the ARP(P)U - Average Revenue Per (Paying) User. It is calculated as the cohort's cumulative revenue divided by the number of subscribers at the cohort's start.

Subscriber Retention and ARPUSubscriber Retention and ARPU

Subscriber Retention and ARPU

3. Include Current Month Data

You can choose to include or to exclude the current month data. If the current month switch is on, you will see the current month cohort data, and all previous cohorts will include the subscription renewals that happened during the current month. Since the current month is not over yet, the last period's retention values typically will appear to be lower. That will also affect average retention numbers.


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