The number of trial start events for the period chosen
Calculated as the number of trial start events divided by the number of installs.
→ Numerator: Trial started events attributed to users who installed an app during the selected period
→ Denominator: Installs for the selected period
Trials conversion rate is calculated as the ratio of:
→ Numerator: Trial converted events attributed to trial start date
→ Denominator: Trial started events for the period chosen
For example, 10 trial start events occurred on January 1st. The duration of the trial is 7 days.
2 trials were converted on January 8th, and the rest of the trials were canceled. The trial conversion rate for January 1st equals 2/10 = 20%.
Please note that the chart will show a 0% conversion rate for the most recent 3-7 days as trials for the most recent days have not converted yet. As soon as conversion happens, the chart is being updated with the conversion value.
Trials cancellation rate is calculated as the ratio of:
→ Numerator: Trial canceled events attributed to trial start date
→ Denominator: Trial started events for the selected period
Updated 4 months ago