Apple Search Ads

Attribution and analytics dashboard for Apple Search Ads tracking

Apple Search Ads Analytics Overview

Qonversion collects Apple Search Ads (ASA) advertising attribution data so you can accurately measure the effectiveness of your campaigns and see exactly how much revenue each Apple Search Ads campaign and keyword generates. Qonversion Apple Search Ads tool tracks all critical metrics required for effective user acquisition on Apple's platform.

Qonversion accurately tracks in-app events, including trial conversions, subscription renewals, and in-app purchases, to define top-performing campaigns and keywords. Qonversion also shows you the data on ad spend, CPA, total revenue, and ROAS.
The attribution dashboard leverages Apple Search Ads API and Ad Services framework, SDK data, and server-side receipt validation. Qonversion ASA attribution works independently of the SKAdNetwork.

You can select the metrics in the dashboard and rearrange the columns by clicking the button at the top right corner of the Apple Search Ads table.

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Make sure you have configured Apple Search Ads integration correctly.

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Apple Search Ads Dashboard

Available Metrics

Qonversion ASA dashboard tracks the following metrics:

Available ColumnsDescriptionSource: QonversionSource: Search Ads
Ad Group NameApple Search Ads Advanced campaigns contain ad groups with defined bids and audience settings. Each campaign can be made up of one or more ad groups.βœ…
ARPUAverage Revenue Per User. ARPU shows how much revenue a user brings to the company on average over a certain period.βœ…
ARPPUAverage Revenue Per (Paying) User - the metric that considers only paying customers, as opposed to ARPU.βœ…
Average CPATotal Apple Search Ads Advanced campaign spend divided by the number of installs (downloads) received within a period.βœ…
Average CPMThe average amount an Apple Search Ads Advanced advertiser pays per one thousand ad impressions on the App Store.βœ…
Average CPTThe average amount an Apple Search Ads Advanced advertiser has paid for a tap on their ad.βœ…
ImpressionsThe number of times your Apple Search Ads Advanced ad appeared on the App Store within a particular period.βœ…
InstallsThe total number of conversions from new downloads and redownloads resulting from an ad within the reporting period. Apple Search Ads installs are attributed within a 30-day attribution window.βœ…
KeywordSomeone may use a relevant word or term when searching for an app like yours. In your Apple Search Ads Advanced ad groups, you can add keywords your customers would search for on the App Store.βœ…
New DownloadsApp downloads from new users who have never before downloaded your app.βœ…
PurchasesThe number of purchases within a particular period.βœ…
RedownloadsDownloads from users who previously downloaded and deleted your app then redownloaded it again or downloaded the same app on an additional device after tapping your ad on the App Store.βœ…
Regular SubscriptionsThe number of subscriptions started within a particular period. This field does not include subscriptions with promotional periods (Trial or Introductory).βœ…
RevenueThe total revenue from users acquired during the period selected, including subscription renewals.βœ…
SpendIn Apple Search Ads Advanced, the sum of the cost of each customer taps on your ad over a particular period.βœ…
TapsThe number of times users tapped your Apple Search Ads Advanced ad within a particular period.βœ…
TrialsThe number of trials within a particular period.βœ…
Trials convertedThe number of started trial subscriptions that converted to paid subscribers.βœ…
Trial to paid conversionThe percentage of started trial subscriptions that converted to paid subscribers.βœ…
UsersThe number of detected by Qonversion new users within a particular period.βœ…
User to trialThe number of trial start events divided by the number of new users within a particular period.βœ…
User to subscriptionThe percentage of new users that converted to a subscriber.βœ…
Return on ad spend (ROAS)The revenue ratio generated by an advertiser's investment in Apple Search Ads. Campaign (or app promotion) revenue divided by ad cost x 100.βœ…βœ…