Apple Search Ads

Attribution and analytics dashboard for Apple Search Ads tracking

Apple Search Ads Analytics Overview

Qonversion collects Apple Search Ads (ASA) advertising attribution data so you can accurately measure the effectiveness of your campaigns and see exactly how much revenue each Apple Search Ads campaign and keyword generates. Qonversion Apple Search Ads tool tracks all important metrics that are required to run effective user acquisition on Apple's platform.

Qonversion accurately tracks in-app events, including trial conversions, subscription renewals, and in-app purchases to define top-performing campaigns and keywords. Qonversion also shows you the data on ad spend, CPA, total revenue, and ROAS.
Attribution dashboard leverages Apple Search Ads API and Ad Services framework combined with SDK data and server-side receipt validation. Qonversion ASA attribution works independently of the SKAdNetwork.

You can select the metrics shown in the dashboard and rearrange the columns by clicking on the button at the top right corner of the Apple Search Ads table.

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Make sure you have configured Apple Search Ads integration correctly.

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Apple Search Ads Dashboard

Available Metrics

Qonversion ASA dashboard tracks the following metrics:

Available Columns

Description

Ad Group Name

Apple Search Ads Advanced campaigns contain ad groups where bids and audience settings are defined. Each campaign can be made up of one or more ad groups.

Keyword

A relevant word or term someone may use when searching for an app like yours. In your Apple Search Ads Advanced ad groups, you can add keywords that you think your customers would search for on the App Store.

Impressions

The total number of times your Apple Search Ads Advanced ad appeared on the App Store, within a particular time period.

Taps

The number of times your Apple Search Ads Advanced ad was tapped by users within a particular time period.

Installs

The total number of conversions from new downloads and redownloads resulting from an ad within the reporting period. Apple Search Ads installs are attributed within a 30-day attribution window.

New Downloads

App downloads from new users who have never before download your app.

Redownloads

Downloads from users who previously downloaded and deleted your app, then redownloaded it again, or downloaded the same app on an additional device after tapping your ad on the App Store.

Users

The number of detected by Qonversion new users within a particular time period.

Trials

The number of trials within a particular time period.

User to trial

The number of trial start events divided by the number of new users within a particular time period.

Trial to paid conversion

The percentage of started trial subscriptions that converted to paid subscribers.

Trials converted

The number of started trial subscriptions that converted to paid subscribers.

Purchases

The number of purchases within a particular time period.

Regular Subscriptions

The number of subscriptions started within a particular time period.

User to subscription

The percentage of new users that converted to a subscriber.

Revenue

The total revenue from users acquired during the period selected including subscription renewals.

ARPU

Average Revenue Per User. ARPU shows how much revenue a user brings to the company on average over a certain period of time.

ARPPU

Average Revenue Per (Paying) User - the metric that considers only paying customers, as opposed to ARPU.

Spend

In Apple Search Ads Advanced, the sum of the cost of each customer tap on your ad over a particular time period.

Return on ad spend (ROAS)

The ratio of revenue generated by an advertiser’s investment in Apple Search Ads. Campaign (or app promotion) revenue divided by ad cost x 100.

Average CPA

Total Apple Search Ads Advanced campaign spend divided by the number of installs (downloads) received within a period.

Average CPT

The average amount an Apple Search Ads Advanced advertiser has paid for a tap on their ad.

Average CPM

The average amount an Apple Search Ads Advanced advertiser pays per one thousand ad impressions on the App Store.


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