User Properties

Set custom user properties

User properties are attributes you can set on a user level. You can send user properties to third party platforms as well as use them in Qonversion for customer segmentation and analytics.
Here is an example of user properties:

User PropertiesUser Properties

User Properties


There are two types of user properties: Qonversion defined user properties and custom user properties.

Defined User Properties

We defined some common case properties and provided API for adding them:

Qonversion.setProperty(.email, value: "[email protected]")
[Qonversion setProperty:QNPropertyEmail value:@"[email protected]"];
Qonversion.setProperty(QUserProperties.Email, "[email protected]");
Qonversion.setProperty(QUserProperties.Email, "[email protected]")
Qonversion.setProperty(, '[email protected]');
Qonversion.setProperty(Property.EMAIL, '[email protected]');
Qonversion.SetProperty(UserProperty.Email, "[email protected]");

The full list of the defined properties is provided below:






User Email. Can be used for cross-platform authorization and integrations with Qonversion.



User Name



Kochava Unique Device ID



Customer user ID. Can be used to cross-reference your in-house data with AppsFlyer attribution data.



Adjust Advertising ID



Internal User ID in your backend



Mobile Cookie from the user's device

Custom User Properties

Additionally, you can add custom user property. Qonversion can send them to third-party integrations as well. For example, you can add user details and use that data to send personalized emails or push notifications via Mailchimp and OneSignal integrations.

Qonversion.setUserProperty("liked-app", value: "yes")
[Qonversion setUserProperty: @"liked-app", value: @"yes"];
Qonversion.setUserProperty("liked-app", "yes");
Qonversion.setUserProperty("liked-app", "yes")
Qonversion.setUserProperty('liked-app', 'yes');
Qonversion.setUserProperty('liked-app', 'yes');
Qonversion.SetUserProperty("liked-app", "yes");

You can use letters A-Za-z, numbers, and the following symbols _.:- as a property key.

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