They automatically pull real-time values from your connected stores (App Store, Google Play) through Qonversion, so your content always stays accurate without manual edits.
What You Can Do with Variables
- Display live pricing and offer details inside Text, Heading, or Button components.
- Localize values automatically based on the user’s store region.
- Avoid app updates — when prices or durations change in the store, your screen updates instantly.
Accessing Variables
You can add a variable in any Text, Heading, or Button by typing or {{in the text field — or by opening the Variables picker from the right panel.
The picker shows:
- A searchable list of all available variables.
- Example values for each variable, pulled from your connected products.
- Product selection dropdown (to link variables with a specific product).
Tip: Make sure your products are connected in Qonversion before using variables — the picker displays only sample data
How Variables Work
Each variable is tied to a product identifier and a specific property (like price or duration). You can insert them using the ${{}} syntax inside text or button labels:
{{products.product_id.price_per_month}} / month
Example Use Cases
| Use Case | Example Variable | Rendered Output |
|---|
| Show annual price per month | {{products.annual.price_per_month}} / month | $8.99 / month |
| Show monthly price per year | {{products.monthly.price_per_year}} / year | $49.99 / year |
| Show trial info | {{products.monthly.trial_period_unit_count}} {{products.monthly.trial_period_unit}} | 7 days |
| Show currency | {{products.monthly.currency_symbol}} | $ |
| Show full price | {{products.monthly.price}} | $14.99 |
Variable Reference
| Variable | Example Value | Description |
|---|
store_name | annual | Internal product name. |
price | $14.99 | Formatted current product price. |
price_raw | 14.99 | Numeric price without currency. |
price_per_day | 0.16 | Price per day (calculated). |
price_per_week | 1.15 | Price per week (calculated). |
price_per_month | 5.00 | Price per month (calculated). |
price_per_year | 59.96 | Price per year (calculated). |
currency_code | USD | ISO currency code. |
currency_symbol | $ | Currency symbol. |
period_unit | month | Product period (e.g., week, month, year). |
period_unit_count | 3 | Number of units in the billing period. |
period_iso | P3M | ISO 8601 formatted period. |
trial_period_unit | week | Trial period unit. |
trial_period_unit_count | 1 | Trial duration count. |
intro_price | 10.99 | Introductory offer price. |
intro_period_unit | week | Unit for introductory period. |
intro_period_unit_count | 1 | Count of introductory units. |
More Usage Examples
| Variable | Weekly Example | Monthly Example | 2 Month Example | 3 Month Example | 6 Month Example | Annual Example | Lifetime Example |
|---|
| products.product_id.store_name | Premium | Premium | Premium | Premium | Premium | Premium | Premium |
| products.product_id.price | $3.99 | $10.99 | $19.99 | $28.99 | $54.99 | $99.99 | $199.99 |
| products.product_id.price_raw | 3.99 | 10.99 | 19.99 | 28.99 | 54.99 | 99.99 | 199.99 |
| products.product_id.price_per_day | 0.57 | 0.37 | 0.33 | 0.32 | 0.30 | 0.27 | 199.99 |
| products.product_id.price_per_week | 3.99 | 2.75 | 2.50 | 2.41 | 2.29 | 1.92 | 199.99 |
| products.product_id.price_per_month | 15.96 | 10.99 | 9.99 | 9.66 | 9.17 | 8.33 | 199.99 |
| products.product_id.price_per_year | 207.48 | 131.88 | 119.94 | 115.96 | 109.98 | 99.99 | 199.99 |
| products.product_id.currency_symbol | $ | $ | $ | $ | $ | $ | $ |
| products.product_id.currency_code | USD | USD | USD | USD | USD | USD | USD |
| products.product_id.period_unit | week | month | month | month | month | year | * |
| products.product_id.period_unit_count | 1 | 1 | 2 | 3 | 6 | 1 | - |
| products.product_id.periodly | weekly | monthly | 2 months | 3 months | 6 months | annually | lifetime |
| products.product_id.period_iso | P1W | P1M | P2M | P3M | P6M | P1Y | * |
| products.product_id.trial_period_unit | day | week | week | week | month | month | - |
| products.product_id.trial_period_unit_count | 3 | 1 | 1 | 1 | 1 | 1 | * |
| products.product_id.intro_price | $2.99 | $8.99 | $17.99 | $25.99 | $49.99 | $89.99 | - |
| products.product_id.intro_period_unit | day | week | week | week | month | month | * |
| products.product_id.intro_period_unit_count | 3 | 1 | 1 | 1 | 1 | 1 | - |
Using Variables with Products
When adding variables, you can select which product context they apply to.
The dropdown in the variable picker lets you choose between:
- Selected – the product currently selected by user interaction (e.g., via “Select Product” action).
- Specific product ID – manually assign variables to monthly, annual, weekly, or custom product identifiers.
Best Practices
- Always link products before using variables — otherwise, the picker won’t display sample data.
- Use
{{products.selected.price}} for global CTAs (e.g., “Continue for $4.99/month”).
- Combine trial and price variables to create clear, conversion-oriented text.
- Keep variables inside Text or Heading components for best layout control
Example: Dynamic Pricing Message
Get {{products.selected.trial_period_unit_count}}-day free trial,
then {{products.selected.price_per_month}}{{products.selected.currency_symbol}}/month.
“Get 7-day free trial, then $4.99/month.”
Properties Reference
Localization 
