_q_ prefix (e.g., _q_email, _q_custom_user_id).
Key concepts
- Custom keys — Any string identifier you choose. Value is stored as a string.
- System keys — Reserved keys prefixed with
_q_(e.g.,_q_email,_q_app_version). - Upsert —
POSTreplaces the value if the key already exists for the user. - Validation — Invalid rows in a batch are reported per-key; valid rows are applied.