Product is a cross-platform in-app purchase that represents Apple and Google Products in Qonversion. Every product has duration and type.

Product Type

  • Subscription with Trial / Promo: an auto-renewable subscription with a free trial or promotional (introductory) offer
  • Direct Subscription: an auto-renewable subscription without a trial
  • In-App Purchase: a product that users can purchase with a single, non-recurring payment

Trial and Direct Subscription products can have the following durations:

  • Weekly
  • 1 Month
  • 3 Months
  • 6 Months
  • Annual
  • Lifetime

Сreate a Product

  1. Navigate to the Product Center section. Tap the Create button and select Product.
  1. Fill in the product details:
  • Qonversion Product ID – create your unique product id in Qonversion that corresponds to a unique product on the Apple App Store and Google Play Store. It will be used by the SDK to make purchases.

  • Apple App Store Product Identifier – product identifier on Apple App Store. You can read here how to create an auto-renewable subscription

  • Google Console Product Identifier – product identifier on Google Console. You can read here how to create a subscription.

  • Associated Permissions – chose the permissions that will be unlocked after this product is purchased.


Change the promoted product in your app without releasing a new app version

You can change the App Store products associated with the Qonversion product by changing the App Store Product IDs.

Store Product Price Changes

App Store

When you increase a subscription price, Apple informs affected subscribers via email and push notification and asks them to agree to the new price.

On iOS 13.4 and iPadOS 13.4 and later, affected subscribers are also notified through a price consent sheet that automatically displays in your app. If they disagree, their subscription expires at the end of their current billing cycle.

Google Play Store

After you change the price of an existing subscription, here’s how it affects new users and existing subscribers:

  • New users can immediately see the subscription’s new price and subscribe to it on Google Play.

  • Existing subscribers receiving a price increase will be notified of the price change by email and through a notification on Google Play 7 days after the price change occurs. Subscribers will then have 30 days to agree to the price change. Otherwise, their subscription will be canceled on their next renewal date.

Qonversion Price Changes

Qonversion tracks prices at the moment of purchase and assumes any subscriptions will renew at this purchase price. If you change the product price, the existing subscription will be renewed for the previous price, but all new clients will be charged the new price.

Kindly note that if you ever raise the price of a product, Qonversion data will be accurate if you decide to keep your existing subscriptions at the current price.

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