Installs

Installs tracking for mobile apps

Available Charts

1. Installs:

This chart shows the number of new users detected by Qonversion SDK for the first time.
Suppose you have integrated Qonversion SDK into the existing app with some active user base. In that case, those users will be counted towards new users (Installs) the first time they open the updated version of your app with Qonversion SDK. You can expect to see a higher number of installs in the first days after you have integrated Qonversion SDK in that case.
If you integrate Qonversion SDK into your app from the first release, the data on new users who first opened the app will be accurate immediately.

Installs (New users) - Mobile app analytics | QonversionInstalls (New users) - Mobile app analytics | Qonversion

Installs (New users) - Mobile app analytics | Qonversion

2. Installs conversion to paying customers

This chart shows what percentage of all new users are converting to paying customers, including the conversion split by type of initial purchase:

  • Trial converted (the user initially started a trial, and that trial successfully converted)
  • Subscription Started (the user started a subscription without a trial period)
  • In-App Purchase (the user made a one-time non-recurring in-app purchase)
    The conversion is calculated as the ratio:
    → Numerator: trials converted events + subscription (without trial) started events + non-recurring in-app purchase events attributed to the install date for the selected period
    → Denominator: Installs for the selected period
Conversion to paying customers - Mobile app analytics | QonversionConversion to paying customers - Mobile app analytics | Qonversion

Conversion to paying customers - Mobile app analytics | Qonversion


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