> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.qonversion.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Customers

> Analyze your subscriber's data

The Customers dashboard provides the data for a cohort of users who made payments in the selected period. For example, if you chose the Jan 1 to Jan 30 date range, you will get the metrics for the cohort or paying users acquired during this period based on their **subscription start date** or the **one-time purchase date**.

<iframe width="560" height="315" src="https://www.youtube.com/embed/l4kvMr152v8" frameborder="0" allowfullscreen />

## Available Metrics

<Frame caption="Customers Dashboard">
  <img src="https://mintcdn.com/qonversion/5ayPzXwd3DQ-zcvl/images/docs/5a1144b-Screenshot_2024-03-27_at_17.02.06.png?fit=max&auto=format&n=5ayPzXwd3DQ-zcvl&q=85&s=24ca752679ab88bf6b23870ac61bc651" width="2928" height="1708" data-path="images/docs/5a1144b-Screenshot_2024-03-27_at_17.02.06.png" />
</Frame>

| Name               | Description                                                                                                                                         |
| ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------- |
| Active Trials      | The number of trials active to date.                                                                                                                |
| Active Subscribers | The number of subscriptions active to date.                                                                                                         |
| Billing Retry      | The number of subscribers in the billing retry state to date.                                                                                       |
| Sales              | The total revenue before App Stores commissions from users acquired in the selected period, including renewals, one-time payments, and net refunds. |
| Canceled Trials    | The percentage of started trials canceled to date.                                                                                                  |
| Churn Subscribers  | The percentage of users that have canceled a subscription to date.                                                                                  |
| Avg. Payment Count | The total number of payments divided by the number of users that converted after a free trial, started a subscription or made a one-time purchase.  |
| Avg. Payment Value | The total revenue divided by the total number of payments.                                                                                          |

<Info>
  All metrics in this section relate to a cohort of trial or paying users acquired in the selected period based on either the subscription start date or the one-time purchase date
</Info>

<Note>
  The Customers list only includes users who have triggered at least one transaction event (trial, subscription, one-time purchase, or renewal). Newly created users with no events yet do not appear here until they fire their first event - use the customer search to look them up directly by Qonversion ID, identity, or email. See [Sandbox Testing](testing#3-how-sandbox-and-production-data-are-organized) for more on how environment scoping affects the dashboard.
</Note>

***

What’s Next

* [Edit Entitlements](edit-entitlements)
* [Customer Details](customer-details)