Apple Search Ads Attribution

Qonversion collects Apple Search Ads advertising attribution data so you can accurately measure the effectiveness of your campaigns and see exactly how much revenue each Apple Search Ads campaign and keyword generates. Qonversion accurately tracks in-app events including subscription renewals, trial conversions, and in-app purchases to define top-performing campaigns and keywords. Attribution dashboard leverages Apple Search Ads API and Ad Services framework combined with SDK data and server-side receipt validation. Qonversion ASA attribution works independently of the SKAdNetwork.

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Make sure you have configured Apple Search Ads integration correctly.

Qonversion ASA dashboard tracks the following metrics:

Available Metrics	Description
Keyword ID	Keywords are relevant words or terms someone may use when searching for an app like yours on the App Store.
Installs	The number of installs for the selected time period.
Trials	The number of trials for the selected time period.
Purchases	The number of purchases for the selected time period.
Direct Subscriptions	The number of subscriptions started for the selected time period.
Install to trial	The percentage of new users that started a trial.
Install to subscription	The percentage of new users that converted to a subscriber.
Trial conversion rate	The number of trial start events divided by the number of installs for the selected time period.
Revenue	The total revenue from users acquired during the period selected including subscription renewals.
ARPU	Average Revenue Per User. ARPU shows how much revenue a user brings to the company on average over a certain period of time.
ARPPU	Average Revenue Per (Paying) User - the metric that considers only paying customers, as opposed to ARPU.